Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more. Are you a thought leader or trendsetter within the eyecare industry? Share your news and innovative discoveries with Vision Voice!


Vision Voice


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  • Debuting the Spring/Summer 2018 Eyewear Trends

    The spring/summer 2018 season is upon us, and the fashion realm is already predicting what’s trending when it comes to eyeglasses and sunglasses. The Vision Council’s Eyecessorize campaign has curated the...

    26 Feb 2018

  • Optometry Podcast: Dr. Quy Nguyen Discusses Career Development + Vision Expo East 2018

    Dr. Quy Nguyen with SUNY College of Optometry is now offering the advice he’s compiled from his own career and through mentoring fellow optometrists and students. Listen to the Defocus Media podcast. ...

    26 Feb 2018

  • Let your optical be the talk of the town

    Written by Dr. Arian Fartash @glamoptometrist Imagine going to your favorite retail store and finding they carry the same type of sweater season after season. Maybe you want to buy a warmer sweater,...

    26 Feb 2018

  • A first impression is a lasting impression

    By Dr. Arian Fartash @GlamOptometrist Will Rogers said it best: “You’ll never get a second chance to make a first impression.” Walking into your office for the first time, how will your patients feel? You...

    29 Jan 2018

  • Submit Your $10,000 Idea By February 2

    Pitch the initiatives you used to grow your business in one of the following areas: Clinic or retail space design, Innovative uses of technology, Staff development (training, retention, team building) or...

    29 Jan 2018

  • Check out ‘Ultra Violet’: The Pantone Color of the Year

    The Pantone Color Institute released its Color of the Year once again! A color that is not only prominent in today’s fashion world, but also inspiring in nature, “Ultra Violet” truly stands out. It’s no...

    29 Jan 2018

  • Guide to Optometry Billing and Coding Understanding billing and coding is critical to the success of your optometry practice. In this video interview, learn some tips and...

    29 Jan 2018

  • 8 Resolutions for 2018

    Resolutions have always been steeped more in tradition than follow-through. In fact, only 8% of people now keep their New Year’s resolutions and only 3% even write them down. To help you be in the 8% that...

    19 Dec 2017

  • The Holiday Hiring Myth Explained & 4 Ways to Get Hired Now

    Thousands of job seekers are still active during November and December, and plenty of new jobs are being posted too. Follow these steps to continue a strong search this holiday season. Read more on Local...

    19 Dec 2017

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Think About Your Eyes Featured in USA Today

    Last month, a survey commissioned by Think About Your Eyes was featured on the front page of USA Today. The survey polled adults around the country about the importance of their vision health and eye exam...

    19 Dec 2017

  • The Gift of Giving Back is Big

    Does your optical business have a charity it supports? Do employees, patients, and management all take part? Q4 is the time when philanthropy has traditionally taken center stage. To help you step up to...

    27 Nov 2017

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