Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more. Are you a thought leader or trendsetter within the eyecare industry? Share your news and innovative discoveries with Vision Voice!


Vision Voice


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  • The Hottest Colors for Spring/Summer 2018

    Although winter is around the corner, the fashion runways are gearing up for the warmer months. From springtime hues, to grounding neutrals, and exciting tones, there’s an array of colors to expect for...

    27 Nov 2017

  • How to Avoid Optometry Burnout

    Harbir Sian, OD, Founder of Highstreet EyeCare Center, reveals important tips for maintaining work-life balance early on in your career and how to avoid optometry burnout. Watch the video on...

    27 Nov 2017

  • OptiCon® @ Vision Expo

    The industry’s premier optician and contact lens technician education program, as well as a series of special events, tailored education packages and an OptiCon Hub, is now part of Vision Expo. Watch the...

    27 Nov 2017

  • Vision Markets Continue Growth in 2017

    Total revenue generated by the vision care industry during the year ending in the second quarter of 2017 grew to $40.16 billion – an increase of 0.2% compared to same period in 2016 and up by 21.3% over...

    30 Oct 2017

  • Tis the Season…for Accessory Sales!

    November 1st is the day most retailers take that deep dive into the holidays and accessories are a big part of it. So, how do you get your piece of that accessory pie? Begin by making sure your selection...

    30 Oct 2017

  • Top 5 Vision Expo Hacks for Your Optical

    Every year for the past 14 years, Dr. Sood and Dr. Sarai of Village Eyecare look forward to attending Vision Expo in New York and Las Vegas. While stepping away from their four practices in Chicago is not...

    30 Oct 2017

  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Healthy Employees are Happy Employees: Here’s How to Make it Happen

    If you care about your employees, or at least care about their productivity, a healthy workplace culture is something you should be fostering as an employer. According to the Centers for Disease Control...

    30 Oct 2017

  • Brush Up on Your Face-Fitting Skills

    It’s always a good time to finesse your answer to the popular question your clients probably ask you daily: How do I find the right frames for my face shape? Get in the know on the Eyecessorize team’s...

    25 Sep 2017

  • WWD Live at Vision Expo West

    WWD (Women’s Wear Daily) took to the Vision Expo Show floor to host two exclusive Facebook Live events. The Eyewear Effect featured a discussion with top industry executives sharing their insights on an...

    25 Sep 2017

  • How to Improve Optometry Practice Marketing by 10X

    Optometry practice marketing can play a large role in business strategy. hosted a discussion panel at Vision Expo East 2017 where a few extremely knowledgeable individuals talked about...

    25 Sep 2017

  • 10 Timely Tips To Help You Capture Back-To-School Business

    According to The Vision Council, only 29% of parents report including an annual eye exam in their back-to-school planning. So how do you bring your share of the more than 74 million Americans under age 17...

    25 Sep 2017

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