Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Vision Voice

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  • Vision Correction Usage Increasing for the Vision Care Market

    In December 2015, the U.S. population comprised 247.5 million adults with over three-fourths of them (188.7 million people) using some form of vision correction. Over the past

    26 Feb 2016

  • Internet Usage for Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly Internet influence study. Since 2007 The Vision Council has organized this study as

    22 Jan 2016

  • 3 Ways to Think Strategically About Recruiting

    By Alex Slater Whether you're part of an HR team for a large company, or you're responsible for hiring for your small business, these 3 tips can help you turn hiring

    22 Jan 2016

  • What Career Path to Choose?

    By Matt Geller, O.D. With optometry being so diverse it's often hard to make a decision about what career path to choose. I educate graduating students and colleagues about all the options, yet...

    21 Dec 2015

  • Think About Your Eyes Celebrates State Association and ECPs Additions

    Think About Your Eyes has seen many successes in 2015 in terms of advertising campaign metrics and the growth of the online consumer community, but the increase of eye

    21 Dec 2015

  • Mid-Year Exams Trend

    During the 12ME June 2015, 45.7% of the US adult population received an eye exam (a total of over 112.6 million exams generating $5.78 billion in dollar revenue). Older

    21 Dec 2015

  • Think About Your Eyes Reaches Milestone

    Think About Your Eyes recently reached a campaign milestone, with the two millionth visit to the website since the launch in 2013. Currently, 2015 web traffic is

    25 Nov 2015

  • Recruiting for Your Optometry Practice: 5 Tips to Keep in Mind

    By BRIDGER DAVENPORT COSTIN It may seem like the end of the world when your office is short staffed, but you can choose to fill a position with just any warm body or you can use this

    25 Nov 2015

  • Sport Sunglass Usage among Consumers

    In August 2015, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users

    25 Nov 2015

  • Man at Work

    To contrast our “Eyecons on Eyecons” feature of iconic women and their iconic sunglasses, here’s one with the guys! We assembled a collection of professions and

    20 Nov 2015

  • Visionaries Profile Series: Ian Rubinstein

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about

    05 Nov 2015

  • Visionaries Profile Series: Dr. Denise Whittam

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about

    05 Nov 2015

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