Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Vision Voice


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  • Overall Market Performance in 2015

    The total vision care industry generated nearly $40 billion in revenue during the 12 month period ending in December 2015. This is an increase of 5.8% over previous year totals,

    22 Jul 2016

  • Overview of the 2015 Frames Sales

    According to Vision Watch, there were 74.0 million pairs of eyeglass frames sold in the U.S. during the 12 month period ending in December 2015 (January 1, 2015 through

    23 Jun 2016

  • Overview of 2015 Rx Lens Sales

    According to Vision Watch, there were 82.9 million pairs of lenses sold in the U.S. in the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This

    31 May 2016

  • UV Exposure among U.S. Adults

    During the winter of 2015, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in

    21 Apr 2016

  • Eye Exams among U.S. Children

    The Vision Council fielded a short questionnaire to survey American parents with children under the age of 18 living at home about the vision correction needs and behaviors of

    24 Mar 2016

  • Refreshing your optical environment with a splash of COLOR

    Color can be intimidating; we often are scared we will choose the wrong one or that it won’t work with the existing interior design elements in a space. You don’t have to be an

    24 Mar 2016

  • Vision Correction Usage Increasing for the Vision Care Market

    In December 2015, the U.S. population comprised 247.5 million adults with over three-fourths of them (188.7 million people) using some form of vision correction. Over the past

    26 Feb 2016

  • Internet Usage for Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly Internet influence study. Since 2007 The Vision Council has organized this study as

    22 Jan 2016

  • 3 Ways to Think Strategically About Recruiting

    By Alex Slater Whether you're part of an HR team for a large company, or you're responsible for hiring for your small business, these 3 tips can help you turn hiring

    22 Jan 2016

  • What Career Path to Choose?

    By Matt Geller, O.D. With optometry being so diverse it's often hard to make a decision about what career path to choose. I educate graduating students and colleagues about all the options, yet...

    21 Dec 2015

  • Think About Your Eyes Celebrates State Association and ECPs Additions

    Think About Your Eyes has seen many successes in 2015 in terms of advertising campaign metrics and the growth of the online consumer community, but the increase of eye

    21 Dec 2015

  • Mid-Year Exams Trend

    During the 12ME June 2015, 45.7% of the US adult population received an eye exam (a total of over 112.6 million exams generating $5.78 billion in dollar revenue). Older

    21 Dec 2015

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