Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more. Are you a thought leader or trendsetter within the eyecare industry? Share your news and innovative discoveries with Vision Voice!

Vision Voice


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  • 10 Timely Tips To Help You Capture Back-To-School Business

    According to The Vision Council, only 29% of parents report including an annual eye exam in their back-to-school planning. So how do you bring your share of the more than 74 million Americans under age 17...

    25 Sep 2017

  • Join the Young Professionals Club

    Are you an OD who’s graduated in the past 5 years? Or an optician, dispenser, office manager, or vision industry professional under 35? Join YPC for FREE benefits to help you excel in your career. Plus,...

    25 Aug 2017

  • An optometrist and a makeup artist walk into the exam room...

    Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room. Click here to read more from Women in Optometry. Conversations regarding the latest...

    25 Aug 2017

  • Eyecessorize Releases Fall/Winter 2017 Eyewear Trends

    While summer is in full force, the fashion realm is already gearing up for autumn, especially when it comes to eyeglasses and sunglasses. Curated by The Vision Council’s Eyecessorize campaign, with...

    25 Aug 2017

  • 3 Negotiation Tactics for New Optometrists

    Negotiating is not some scary thing that happens in a vacuum, and it’s not always about cold, hard cash. Dr. Brett Kestenbaum, Head of Growth at CovalentCareers, recommends 3 tactics for new ODs. Read more...

    25 Aug 2017

  • Enhance Your Career at Vision Expo West

    Vision Expo West 2017 is the perfect environment to network with mentors, peers, and potential employers while learning about ever-evolving eye care trends. For the new graduates guide to Vision Expo West,...

    25 Aug 2017

  • Think About Your Eyes Debuts New Commercials

    On July 31, Think About Your Eyes debuted a new creative campaign, featuring two new commercials. The campaign, entitled “Seeing is a Gift” celebrates all that sight allows us to experience, from the...

    25 Aug 2017

  • Women’s Wear Daily Live at Vision Expo West

    See exclusive events with Women’s Wear Daily (WWD) at Vision Expo West in the brand new #VisionExpo Content Studio – your destination for learning, networking and fun. Join us on the show floor or tune in...

    25 Aug 2017

  • 3 Ways to Invest in Your Eye Care Career That You Won’t Regret

    It’s never too late to invest in your career and develop the knowledge you need to make the most impact. Here’s how you can make big steps forward in your career and feel more accomplished in the near...

    25 Aug 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Use Social Media to Land Eye Care Jobs

    Ninety-two percent of companies are using social media for hiring. Learn how to leverage social media smartly to stand out as a top candidate and build a professional profile. ...

    22 Jun 2017

  • June 27th Marks National Sunglasses Day!

    June 27th marks the fourth annual National Sunglasses Day. Brought to you by The Vision Council, National Sunglasses Day reminds individuals everywhere to wear UV-protective sunglasses to guard their eyes...

    22 Jun 2017

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