Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Vision Voice


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  • Eyecons on Eyecons

    Over the years many of the world's most elegant, revered and powerful women have been photographed wearing a variety of beautiful sunglasses. Not only have these women

    08 Sep 2015

  • New Grads: Building Your Network

    Local Eye Site, 08 Sep 2015

    MAY 20, 2015 Graduation is finally here, and you still have no idea where you want to work. In a competitive job market, you have to build your network and learn how to

    08 Sep 2015

  • Think About Your Eyes Expands Social Media Efforts

    Think About Your Eyes partners with blogger network Mom It Forward This month, Think About Your Eyes partnered with blogger network Mom It Forward to promote

    08 Sep 2015

  • Fashion versus Function Study

    The Vision Council investigates whether the “fashion” or “medical-function” aspect of eyewear is more valuable to eyewear users. The Vision Council conducted a survey about

    08 Sep 2015

  • Applying For Medical Panels

    Aaron Lech, O.D., F.A.A.O., 08 Sep 2015

    All you need to know about the typical timing and process of applying to be on a medical panel. Becoming paneled with most medical plans is basically a 3 step process: application,

    08 Sep 2015

  • The Recipe To Building The Perfect Personal Brand

    Erica Miller, 08 Sep 2015

    Perfecting your personal brand can help you stand out from the competition when searching for a job. Creating your personal brand is like putting together the perfect

    08 Sep 2015

  • MVC Coverage among US Adults

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing

    08 Sep 2015

  • The New(ish) Hiring Tool You're Ignoring

    Video Interviewing As The New Resource In Job Interviewing As new technologies emerge, the way employers locate, screen, interview, and hire candidates has changed over time.

    08 Sep 2015

  • Think About Your Eyes Advertising Continues to Grow

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting

    08 Sep 2015

  • Vision Loss in America: Aging and Low Vision 2015 Report

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More

    08 Sep 2015

  • Use "Mindshare" to Create Long-Term, Loyal Patients

    You can lock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare." Gaining a greater share of patient mindshare is based on

    08 Sep 2015

  • Traditional vs. Digital-Freeform Progressives Among ECPs

    From the 2014 ECP Lens & Equipment Study, The Vision Council surveyed ECPs regarding progressive lens types (traditional vs. digital-freeform) in their respective

    08 Sep 2015

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