Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more. Are you a thought leader or trendsetter within the eyecare industry? Share your news and innovative discoveries with Vision Voice!

 


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  • Keep Digital Eye Strain Top of Mind for Healthy Vision Month

    May is Healthy Vision Month, which is yet another reminder of the importance of maintaining good eye health. According to a survey by The Vision Council, 60.5 percent of American adults report experiencing...

    29 May 2018

  • Vision Markets Continued Growth in 2017

    Total revenue generated by the vision care industry during the 2017 calendar year grew to $40.38 billion – an increase of 0.1% compared to 2016 industry revenues. The number of adults using vision...

    29 May 2018

  • Think About Your Eyes 2017 Results

    Think About Your Eyes recently released it’s 2017 data. Utilizing a new research method designed to measure the impact of consumer marketing programs, Think About Your Eyes messaging generated 3.4 million...

    29 May 2018

  • Meeting the Challenges of Optometry Staff Management

    As a young OD, it’s important that you be ready to meet the wide range of challenges that your new position will throw at you. Patricia Fulmer, OD, shared her thoughts on how new graduates can overcome the...

    29 May 2018

  • Podcast: 2018 Eyewear Trends

    Last month’s Vision Expo East was a whirlwind of networking, education, investigating new technology, and enjoying the company of friends in eyecare from around the globe! To discuss the biggest trends in...

    27 Apr 2018

  • National Sunglasses Day

    The Vision Council encourages you to begin planning for National Sunglasses Day, June 27, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and...

    27 Apr 2018

  • FTC analyzes contact lens prescription release, verification

    Primary Care Optometry News covered the recent workshop where contact lens vendors, clinicians, regulators and eyecare industry professionals gathered to discuss concerns surrounding prescription release...

    27 Apr 2018

  • ODs and MDs Collaborating for Good

    Two of CollaborativeEYE’s board members—Jeffrey Augustine, OD, and William Wiley, MD—discuss the importance of the collaborative care model in eye care. See the video here. Two of CollaborativeEYE’s...

    28 Mar 2018

  • AOA Recognizes Industry Support of Think About Your Eyes

    Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and –...

    28 Mar 2018

  • #TBT: WWD Panel With Top Eyewear Designers

    Vision Expo partnered with Women’s Wear Daily (WWD) for a panel, Eye on Design: An Exclusive Talk with Influential Eyewear Designers, featuring leading creative visionaries in the eyewear industry during...

    28 Mar 2018

  • Crossing the Void from Student to New Optometrist

    Ever wondered what real-world optometry is like, or questioned how you’d make the transition from optometry student to new optometrist? At Vision Expo West 2017, a group of young ODs sat down to discuss...

    28 Mar 2018

  • Women’s Wear Daily Live at Vision Expo East

    Join leading creative visionaries in the eyewear industry for the panel Eye on Design: An Exclusive Talk with Influential Eyewear Designers at Vision Expo. To be streamed live via the WWD Facebook page,...

    26 Feb 2018

  • Debuting the Spring/Summer 2018 Eyewear Trends

    The spring/summer 2018 season is upon us, and the fashion realm is already predicting what’s trending when it comes to eyeglasses and sunglasses. The Vision Council’s Eyecessorize campaign has curated the...

    26 Feb 2018

  • Optometry Podcast: Dr. Quy Nguyen Discusses Career Development + Vision Expo East 2018

    Dr. Quy Nguyen with SUNY College of Optometry is now offering the advice he’s compiled from his own career and through mentoring fellow optometrists and students. Listen to the Defocus Media podcast. ...

    26 Feb 2018

  • Let your optical be the talk of the town

    Written by Dr. Arian Fartash @glamoptometrist Imagine going to your favorite retail store and finding they carry the same type of sweater season after season. Maybe you want to buy a warmer sweater,...

    26 Feb 2018

  • A first impression is a lasting impression

    By Dr. Arian Fartash @GlamOptometrist Will Rogers said it best: “You’ll never get a second chance to make a first impression.” Walking into your office for the first time, how will your patients feel? You...

    29 Jan 2018

  • Submit Your $10,000 Idea By February 2

    Pitch the initiatives you used to grow your business in one of the following areas: Clinic or retail space design, Innovative uses of technology, Staff development (training, retention, team building) or...

    29 Jan 2018

  • Check out ‘Ultra Violet’: The Pantone Color of the Year

    The Pantone Color Institute released its Color of the Year once again! A color that is not only prominent in today’s fashion world, but also inspiring in nature, “Ultra Violet” truly stands out. It’s no...

    29 Jan 2018

  • Guide to Optometry Billing and Coding

    https://newgradoptometry.com/guide-coding-and-billing-in-optometry/ Understanding billing and coding is critical to the success of your optometry practice. In this video interview, learn some tips and...

    29 Jan 2018

  • 8 Resolutions for 2018

    Resolutions have always been steeped more in tradition than follow-through. In fact, only 8% of people now keep their New Year’s resolutions and only 3% even write them down. To help you be in the 8% that...

    19 Dec 2017

  • The Holiday Hiring Myth Explained & 4 Ways to Get Hired Now

    Thousands of job seekers are still active during November and December, and plenty of new jobs are being posted too. Follow these steps to continue a strong search this holiday season. Read more on Local...

    19 Dec 2017

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Think About Your Eyes Featured in USA Today

    Last month, a survey commissioned by Think About Your Eyes was featured on the front page of USA Today. The survey polled adults around the country about the importance of their vision health and eye exam...

    19 Dec 2017

  • The Gift of Giving Back is Big

    Does your optical business have a charity it supports? Do employees, patients, and management all take part? Q4 is the time when philanthropy has traditionally taken center stage. To help you step up to...

    27 Nov 2017

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