Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more. Are you a thought leader or trendsetter within the eyecare industry? Share your news and innovative discoveries with Vision Voice!

 


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  • Keep Digital Eye Strain Top of Mind for Healthy Vision Month

    May is Healthy Vision Month, which is yet another reminder of the importance of maintaining good eye health. According to a survey by The Vision Council, 60.5 percent of American adults report experiencing...

    29 May 2018

  • Vision Markets Continued Growth in 2017

    Total revenue generated by the vision care industry during the 2017 calendar year grew to $40.38 billion – an increase of 0.1% compared to 2016 industry revenues. The number of adults using vision...

    29 May 2018

  • Think About Your Eyes 2017 Results

    Think About Your Eyes recently released it’s 2017 data. Utilizing a new research method designed to measure the impact of consumer marketing programs, Think About Your Eyes messaging generated 3.4 million...

    29 May 2018

  • Meeting the Challenges of Optometry Staff Management

    As a young OD, it’s important that you be ready to meet the wide range of challenges that your new position will throw at you. Patricia Fulmer, OD, shared her thoughts on how new graduates can overcome the...

    29 May 2018

  • Podcast: 2018 Eyewear Trends

    Last month’s Vision Expo East was a whirlwind of networking, education, investigating new technology, and enjoying the company of friends in eyecare from around the globe! To discuss the biggest trends in...

    27 Apr 2018

  • National Sunglasses Day

    The Vision Council encourages you to begin planning for National Sunglasses Day, June 27, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and...

    27 Apr 2018

  • FTC analyzes contact lens prescription release, verification

    Primary Care Optometry News covered the recent workshop where contact lens vendors, clinicians, regulators and eyecare industry professionals gathered to discuss concerns surrounding prescription release...

    27 Apr 2018

  • ODs and MDs Collaborating for Good

    Two of CollaborativeEYE’s board members—Jeffrey Augustine, OD, and William Wiley, MD—discuss the importance of the collaborative care model in eye care. See the video here. Two of CollaborativeEYE’s...

    28 Mar 2018

  • AOA Recognizes Industry Support of Think About Your Eyes

    Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and –...

    28 Mar 2018

  • #TBT: WWD Panel With Top Eyewear Designers

    Vision Expo partnered with Women’s Wear Daily (WWD) for a panel, Eye on Design: An Exclusive Talk with Influential Eyewear Designers, featuring leading creative visionaries in the eyewear industry during...

    28 Mar 2018

  • Crossing the Void from Student to New Optometrist

    Ever wondered what real-world optometry is like, or questioned how you’d make the transition from optometry student to new optometrist? At Vision Expo West 2017, a group of young ODs sat down to discuss...

    28 Mar 2018

  • Women’s Wear Daily Live at Vision Expo East

    Join leading creative visionaries in the eyewear industry for the panel Eye on Design: An Exclusive Talk with Influential Eyewear Designers at Vision Expo. To be streamed live via the WWD Facebook page,...

    26 Feb 2018

  • Debuting the Spring/Summer 2018 Eyewear Trends

    The spring/summer 2018 season is upon us, and the fashion realm is already predicting what’s trending when it comes to eyeglasses and sunglasses. The Vision Council’s Eyecessorize campaign has curated the...

    26 Feb 2018

  • Optometry Podcast: Dr. Quy Nguyen Discusses Career Development + Vision Expo East 2018

    Dr. Quy Nguyen with SUNY College of Optometry is now offering the advice he’s compiled from his own career and through mentoring fellow optometrists and students. Listen to the Defocus Media podcast. ...

    26 Feb 2018

  • Let your optical be the talk of the town

    Written by Dr. Arian Fartash @glamoptometrist Imagine going to your favorite retail store and finding they carry the same type of sweater season after season. Maybe you want to buy a warmer sweater,...

    26 Feb 2018

  • A first impression is a lasting impression

    By Dr. Arian Fartash @GlamOptometrist Will Rogers said it best: “You’ll never get a second chance to make a first impression.” Walking into your office for the first time, how will your patients feel? You...

    29 Jan 2018

  • Submit Your $10,000 Idea By February 2

    Pitch the initiatives you used to grow your business in one of the following areas: Clinic or retail space design, Innovative uses of technology, Staff development (training, retention, team building) or...

    29 Jan 2018

  • Check out ‘Ultra Violet’: The Pantone Color of the Year

    The Pantone Color Institute released its Color of the Year once again! A color that is not only prominent in today’s fashion world, but also inspiring in nature, “Ultra Violet” truly stands out. It’s no...

    29 Jan 2018

  • Guide to Optometry Billing and Coding

    https://newgradoptometry.com/guide-coding-and-billing-in-optometry/ Understanding billing and coding is critical to the success of your optometry practice. In this video interview, learn some tips and...

    29 Jan 2018

  • 8 Resolutions for 2018

    Resolutions have always been steeped more in tradition than follow-through. In fact, only 8% of people now keep their New Year’s resolutions and only 3% even write them down. To help you be in the 8% that...

    19 Dec 2017

  • The Holiday Hiring Myth Explained & 4 Ways to Get Hired Now

    Thousands of job seekers are still active during November and December, and plenty of new jobs are being posted too. Follow these steps to continue a strong search this holiday season. Read more on Local...

    19 Dec 2017

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Think About Your Eyes Featured in USA Today

    Last month, a survey commissioned by Think About Your Eyes was featured on the front page of USA Today. The survey polled adults around the country about the importance of their vision health and eye exam...

    19 Dec 2017

  • The Gift of Giving Back is Big

    Does your optical business have a charity it supports? Do employees, patients, and management all take part? Q4 is the time when philanthropy has traditionally taken center stage. To help you step up to...

    27 Nov 2017

  • The Hottest Colors for Spring/Summer 2018

    Although winter is around the corner, the fashion runways are gearing up for the warmer months. From springtime hues, to grounding neutrals, and exciting tones, there’s an array of colors to expect for...

    27 Nov 2017

  • How to Avoid Optometry Burnout

    Harbir Sian, OD, Founder of Highstreet EyeCare Center, reveals important tips for maintaining work-life balance early on in your career and how to avoid optometry burnout. Watch the video on...

    27 Nov 2017

  • OptiCon® @ Vision Expo

    The industry’s premier optician and contact lens technician education program, as well as a series of special events, tailored education packages and an OptiCon Hub, is now part of Vision Expo. Watch the...

    27 Nov 2017

  • Vision Markets Continue Growth in 2017

    Total revenue generated by the vision care industry during the year ending in the second quarter of 2017 grew to $40.16 billion – an increase of 0.2% compared to same period in 2016 and up by 21.3% over...

    30 Oct 2017

  • Tis the Season…for Accessory Sales!

    November 1st is the day most retailers take that deep dive into the holidays and accessories are a big part of it. So, how do you get your piece of that accessory pie? Begin by making sure your selection...

    30 Oct 2017

  • Top 5 Vision Expo Hacks for Your Optical

    Every year for the past 14 years, Dr. Sood and Dr. Sarai of Village Eyecare look forward to attending Vision Expo in New York and Las Vegas. While stepping away from their four practices in Chicago is not...

    30 Oct 2017

  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Healthy Employees are Happy Employees: Here’s How to Make it Happen

    If you care about your employees, or at least care about their productivity, a healthy workplace culture is something you should be fostering as an employer. According to the Centers for Disease Control...

    30 Oct 2017

  • Brush Up on Your Face-Fitting Skills

    It’s always a good time to finesse your answer to the popular question your clients probably ask you daily: How do I find the right frames for my face shape? Get in the know on the Eyecessorize team’s...

    25 Sep 2017

  • WWD Live at Vision Expo West

    WWD (Women’s Wear Daily) took to the Vision Expo Show floor to host two exclusive Facebook Live events. The Eyewear Effect featured a discussion with top industry executives sharing their insights on an...

    25 Sep 2017

  • How to Improve Optometry Practice Marketing by 10X

    Optometry practice marketing can play a large role in business strategy. NewGradOptometry.com hosted a discussion panel at Vision Expo East 2017 where a few extremely knowledgeable individuals talked about...

    25 Sep 2017

  • 10 Timely Tips To Help You Capture Back-To-School Business

    According to The Vision Council, only 29% of parents report including an annual eye exam in their back-to-school planning. So how do you bring your share of the more than 74 million Americans under age 17...

    25 Sep 2017

  • Join the Young Professionals Club

    Are you an OD who’s graduated in the past 5 years? Or an optician, dispenser, office manager, or vision industry professional under 35? Join YPC for FREE benefits to help you excel in your career. Plus,...

    25 Aug 2017

  • An optometrist and a makeup artist walk into the exam room...

    Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room. Click here to read more from Women in Optometry. Conversations regarding the latest...

    25 Aug 2017

  • Eyecessorize Releases Fall/Winter 2017 Eyewear Trends

    While summer is in full force, the fashion realm is already gearing up for autumn, especially when it comes to eyeglasses and sunglasses. Curated by The Vision Council’s Eyecessorize campaign, with...

    25 Aug 2017

  • 3 Negotiation Tactics for New Optometrists

    Negotiating is not some scary thing that happens in a vacuum, and it’s not always about cold, hard cash. Dr. Brett Kestenbaum, Head of Growth at CovalentCareers, recommends 3 tactics for new ODs. Read more...

    25 Aug 2017

  • Enhance Your Career at Vision Expo West

    Vision Expo West 2017 is the perfect environment to network with mentors, peers, and potential employers while learning about ever-evolving eye care trends. For the new graduates guide to Vision Expo West,...

    25 Aug 2017

  • Think About Your Eyes Debuts New Commercials

    On July 31, Think About Your Eyes debuted a new creative campaign, featuring two new commercials. The campaign, entitled “Seeing is a Gift” celebrates all that sight allows us to experience, from the...

    25 Aug 2017

  • Women’s Wear Daily Live at Vision Expo West

    See exclusive events with Women’s Wear Daily (WWD) at Vision Expo West in the brand new #VisionExpo Content Studio – your destination for learning, networking and fun. Join us on the show floor or tune in...

    25 Aug 2017

  • 3 Ways to Invest in Your Eye Care Career That You Won’t Regret

    It’s never too late to invest in your career and develop the knowledge you need to make the most impact. Here’s how you can make big steps forward in your career and feel more accomplished in the near...

    25 Aug 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Use Social Media to Land Eye Care Jobs

    Ninety-two percent of companies are using social media for hiring. Learn how to leverage social media smartly to stand out as a top candidate and build a professional profile. localeyesite.com ...

    22 Jun 2017

  • June 27th Marks National Sunglasses Day!

    June 27th marks the fourth annual National Sunglasses Day. Brought to you by The Vision Council, National Sunglasses Day reminds individuals everywhere to wear UV-protective sunglasses to guard their eyes...

    22 Jun 2017

  • Celebrate #HealthyVisionMonth with Think About Your Eyes!

    Think About Your Eyes is proud to count International Vision Expo as a partner. In New York last month, the campaign celebrated the release of 2016 exam data, which showed that the campaign’s messaging...

    30 May 2017

  • Want a 40% Increase in Optometry Staff Retention? Change How You Hire.

    Staff turnover is expensive, and optometrist turnover is especially expensive. In fact, Josh Burson of Deloitte found that turnover can cost up to 216% of an employer’s annual salary. But changing how you...

    30 May 2017

  • Healthy Vision Month 2017: Eye Health in Women

    Encouraging women to make eye health a priority. That was the focus of The National Eye Institute’s 2017 Healthy Vision Month campaign in May. Here’s a quick overview of its message and adoption as well as...

    30 May 2017

  • Top Eyewear Trends Make a Splash at Vision Expo Fashion Week Shows

    Vision Expo East 2017 hosted a series of four “roaming” fashion shows on opening day of the conference. Hosted by Today Show Jill Martin, each show featured the top eyewear trends in colors, shapes,...

    24 Apr 2017

  • Get Inspired by Eyewear Spotted on the Runways

    Yet another fashion week season has come to a close, leaving consumers swooning over the exciting eyewear and sunwear spotted on the runways. From vibrant pops of color, to quirky embellishments, to flashy...

    27 Mar 2017

  • Vision Expo East with Dr. Justin Bazan

    Vision Expo East is where innovative eyewear design and the latest innovations in technology, diagnosis and treatment strategies, and the top educators in practice development and management all come...

    27 Mar 2017

  • Live with Matt Geller

    Matt Geller, O.D., CEO of NewGradOptometry.com and CovalentCareers.com was live on Facebook, answering questions about how to succeed as a new optometrist and giving advice on how to succeed at Vision Expo...

    27 Mar 2017

  • 4th Year Optometry Students, Here’s Optometrist Interview Advice

    Learn one simple trick to nail your job interview. Learn More Learn one simple trick to nail your job interview. Learn More

    27 Mar 2017

  • 27 Feb 2017

  • Young Professionals Club

    The countdown is on! Register TODAY for Vision Expo East in New York City (March 30 – April 2, 2017)! Take advantage of the world-class education available to young professionals: Take a look at...

    27 Feb 2017

  • Think About Your Eyes Launches First Ads of 2017

    Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the American Optometric Association, as...

    27 Feb 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • Eyecessorize Unveils S/S ‘17 Eyewear Trends

    We may be in the thick of winter, but the fashion realm is always seasons ahead. Keeping up with the runways, The Vision Council’s Eyecessorize campaign released it official eyewear trends for...

    27 Feb 2017

  • How Do I Market My Eye Care Business

    Take advantage of some great marketing lectures and learn straight from the leader in online marketing, Google. Online marketing & Google – the two go hand in hand. When an eye care customer is about to...

    27 Feb 2017

  • Find Your Next Optometry Job While at Vision Expo East 2017

    CovalentCareers LIVE is a tool that gives eyecare job seekers the ability to chat with optometry practices who are currently looking to hire and who will be attending Vision Expo East 2017. If you’re a...

    27 Feb 2017

  • CONSUMER TRENDS HOW THEY AFFECT PATIENTS…AND PRACTICES

    So far in 2017, we haven’t just counted down a new year. We’ve also sworn in a new president. And, as with any freshly minted administration, we have as many questions as answers. So, what do we actually...

    27 Feb 2017

  • Think About Your Eyes Focuses on Vision Behind the Wheel

    Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the importance of good vision in preventing...

    28 Nov 2016

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