Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Vision Voice

Results

1 - 64 of 85 results

|

Items per page:

Sort By
  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and

    22 Jun 2017

  • Use Social Media to Land Eye Care Jobs

    Ninety-two percent of companies are using social media for hiring. Learn how to smartly leverage social media smartly to stand out as an top candidate and build

    22 Jun 2017

  • Tomorrow is National Sunglasses Day!

    Tomorrow is June 27th, also known as National Sunglasses Day. Brought to you by The Vision Council for the fourth year in a row, National Sunglasses Day serves

    22 Jun 2017

  • Celebrate #HealthyVisionMonth with Think About Your Eyes!

    Think About Your Eyes is proud to count International Vision Expo as a partner. In New York last month, the campaign celebrated the release of 2016 exam data,

    30 May 2017

  • Want a 40% Increase in Optometry Staff Retention? Change How You Hire.

    Staff turnover is expensive, and optometrist turnover is especially expensive. In fact, Josh Burson of Deloitte found that turnover can cost up to 216% of an

    30 May 2017

  • Healthy Vision Month 2017: Eye Health in Women

    Encouraging women to make eye health a priority. That was the focus of The National Eye Institute’s 2017 Healthy Vision Month campaign in May. Here’s a quick overview of its message and

    30 May 2017

  • Top Eyewear Trends Make a Splash at Vision Expo Fashion Week Shows

    Vision Expo East 2017 hosted a series of four “roaming” fashion shows on opening day of the conference. Hosted by Today Show Jill Martin, each show featured the top eyewear

    24 Apr 2017

  • Top Eyewear Trends Make a Splash at Vision Expo Fashion Week Shows

    Vision Expo East 2017 hosted a series of four “roaming” fashion shows on opening day of the conference. Hosted by Today Show Jill Martin, each show featured the top eyewear

    24 Apr 2017

  • Get Inspired by Eyewear Spotted on the Runways

    Yet another fashion week season has come to a close, leaving consumers swooning over the exciting eyewear and sunwear spotted on the runways. From vibrant pops

    27 Mar 2017

  • Vision Expo East with Dr. Justin Bazan

    Vision Expo East is where innovative eyewear design and the latest innovations in technology, diagnosis and treatment strategies, and the top educators in

    27 Mar 2017

  • Live with Matt Geller

    Matt Geller, O.D., CEO of NewGradOptometry.com and CovalentCareers.com was live on Facebook, answering questions about how to succeed as a new optometrist and

    27 Mar 2017

  • 4th Year Optometry Students, Here’s Optometrist Interview Advice

    Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news...

    27 Mar 2017

  • Young Professionals Club

    The countdown is on! Register TODAY for Vision Expo East in New York City (March 30 – April 2, 2017)! Take advantage of the world-class education available to young

    27 Feb 2017

  • Think About Your Eyes Launches First Ads of 2017

    Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the

    27 Feb 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME

    27 Feb 2017

  • Eyecessorize Unveils S/S ‘17 Eyewear Trends

    We may be in the thick of winter, but the fashion realm is always seasons ahead. Keeping up with the runways, The Vision Council’s Eyecessorize campaign

    27 Feb 2017

  • How Do I Market My Eye Care Business

    Take advantage of some great marketing lectures and learn straight from the leader in online marketing, Google. Online marketing & Google – the two go hand in hand.

    27 Feb 2017

  • Find Your Next Optometry Job While at Vision Expo East 2017

    CovalentCareers LIVE is a tool that gives eyecare job seekers the ability to chat with optometry practices who are currently looking to hire and who will be

    27 Feb 2017

  • CONSUMER TRENDS HOW THEY AFFECT PATIENTS…AND PRACTICES

    So far in 2017, we haven’t just counted down a new year. We’ve also sworn in a new president. And, as with any freshly minted administration, we have as many questions as

    27 Feb 2017

  • Think About Your Eyes Focuses on Vision Behind the Wheel

    Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the

    28 Nov 2016

  • Optical Markets Continue to Grow Third Quarter 2016

    During the 12 month period ending in September 2016, the vision care industry in the United States generated $40.25 billion in revenue at the retail level. When compared to

    28 Nov 2016

  • Second Quarter Managed Vision Care Update

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision

    26 Oct 2016

  • Optical Markets Continue to Grow Second Quarter 2016

    During the 12 month period ending in June 2016, the vision care industry in the United States generated $40.08 billion in revenue at the retail level. When compared to

    26 Sep 2016

  • Sports Sunglass Usage among US Adults

    In March of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun

    26 Aug 2016

  • Overall Market Performance in 2015

    The total vision care industry generated nearly $40 billion in revenue during the 12 month period ending in December 2015. This is an increase of 5.8% over previous year totals,

    22 Jul 2016

  • Overview of the 2015 Frames Sales

    According to Vision Watch, there were 74.0 million pairs of eyeglass frames sold in the U.S. during the 12 month period ending in December 2015 (January 1, 2015 through

    23 Jun 2016

  • Overview of 2015 Rx Lens Sales

    According to Vision Watch, there were 82.9 million pairs of lenses sold in the U.S. in the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This

    31 May 2016

  • UV Exposure among U.S. Adults

    During the winter of 2015, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in

    21 Apr 2016

  • Eye Exams among U.S. Children

    The Vision Council fielded a short questionnaire to survey American parents with children under the age of 18 living at home about the vision correction needs and behaviors of

    24 Mar 2016

  • Refreshing your optical environment with a splash of COLOR

    Color can be intimidating; we often are scared we will choose the wrong one or that it won’t work with the existing interior design elements in a space. You don’t have to be an

    24 Mar 2016

  • Vision Correction Usage Increasing for the Vision Care Market

    In December 2015, the U.S. population comprised 247.5 million adults with over three-fourths of them (188.7 million people) using some form of vision correction. Over the past

    26 Feb 2016

  • Internet Usage for Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly Internet influence study. Since 2007 The Vision Council has organized this study as

    22 Jan 2016

  • 3 Ways to Think Strategically About Recruiting

    By Alex Slater Whether you're part of an HR team for a large company, or you're responsible for hiring for your small business, these 3 tips can help you turn hiring

    22 Jan 2016

  • What Career Path to Choose?

    By Matt Geller, O.D. With optometry being so diverse it's often hard to make a decision about what career path to choose. I educate graduating students and colleagues about all the options, yet...

    21 Dec 2015

  • Think About Your Eyes Celebrates State Association and ECPs Additions

    Think About Your Eyes has seen many successes in 2015 in terms of advertising campaign metrics and the growth of the online consumer community, but the increase of eye

    21 Dec 2015

  • Mid-Year Exams Trend

    During the 12ME June 2015, 45.7% of the US adult population received an eye exam (a total of over 112.6 million exams generating $5.78 billion in dollar revenue). Older

    21 Dec 2015

  • Think About Your Eyes Reaches Milestone

    Think About Your Eyes recently reached a campaign milestone, with the two millionth visit to the website since the launch in 2013. Currently, 2015 web traffic is

    25 Nov 2015

  • Recruiting for Your Optometry Practice: 5 Tips to Keep in Mind

    By BRIDGER DAVENPORT COSTIN It may seem like the end of the world when your office is short staffed, but you can choose to fill a position with just any warm body or you can use this

    25 Nov 2015

  • Sport Sunglass Usage among Consumers

    In August 2015, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users

    25 Nov 2015

  • Man at Work

    To contrast our “Eyecons on Eyecons” feature of iconic women and their iconic sunglasses, here’s one with the guys! We assembled a collection of professions and

    20 Nov 2015

  • Visionaries Profile Series: Ian Rubinstein

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about

    05 Nov 2015

  • Visionaries Profile Series: Dr. Denise Whittam

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about

    05 Nov 2015

  • Randy Jackson’s Songs of Summer

    Summer is almost over, but we’re not saying goodbye just yet. We talked to music icon and frame designer Randy Jackson and asked him to share his favorite songs of

    05 Nov 2015

  • Rx Lens Mid-Year Overview

    There were 82.1 million pairs of lenses sold in the US during the 12ME December 2014—more than the number of lenses sold one year ago (about 4.6% more) and up by 7.0% when compared

    26 Oct 2015

  • Cultural Fit: How to Hire Employees You Love

    Brad McCorkle, Local Eye Site There’s no denying the importance of finding employees that are a good culture fit for your practice. The reality is that employees who

    26 Oct 2015

  • Think About Your Eyes Debuts Awareness Video

    Think About Your Eyes has created a video to continue to raise awareness among consumers of the importance of an annual eye exam. The video asks consumers about their

    26 Oct 2015

  • The Visionaries Community

    Have you heard about the Visionaries Community—a platform for you to share your voice? The Visionaries Community is a free and exclusive social community of eyecare professionals, industry leaders...

    12 Oct 2015

  • 6 Ways to Land a Job at Vision Expo West

    AUGUST 25, 2015 | STEVEN SQUIRES 1. Treat Everyone You Meet as a Potential Employer Vision Expo is an excellent opportunity to rub elbows with some of the industry’s top executives, scholars, and...

    08 Sep 2015

  • 2015 Midyear Optical Markets Update

    The optical industry continues to make steady growth through the first six months of 2015, bringing in $38.87 billion in revenue for the 12 month period ending in June

    08 Sep 2015

  • Purchase Intent in the Eyewear Industry

    In October 2008, The Vision Council first conducted a consumer survey that examined how the current state of the economy was influencing purchasing behavior for optical goods

    08 Sep 2015

  • Employee Retention: Why Do They Stay?

    BY BRAD MCCORKLE, Founder of Local Eye Site More than once I’ve had conversations with frustrated Ophthalmologists and Optometrists about Ophthalmic Technician and

    08 Sep 2015

  • Interview Tips We Can Learn From Volleyball

    Ace Your Next Job Interview By Erica Miller, Staff Writer at Local Eye Site June 25, 2015 I love Volleyball. It's one of my favorite sports, and the other day I was thinking about how

    08 Sep 2015

  • Optical Markets Continue to Grow First Quarter 2015

    The Vision Care Industry in the US Generates Billions During the 12 month period ending in March 2015 the vision care industry in the United States generated $38.27 billion in

    08 Sep 2015

  • Think About Your Eyes Shares Survey Results Around Children’s Eye Health

    Children’s Vision Health Awareness A survey recently conducted by Think About Your Eyes showed that children’s vision health isn’t at the top of many parents’ lists. Of

    08 Sep 2015

  • Eyecons on Eyecons

    Over the years many of the world's most elegant, revered and powerful women have been photographed wearing a variety of beautiful sunglasses. Not only have these women

    08 Sep 2015

  • New Grads: Building Your Network

    Local Eye Site, 08 Sep 2015

    MAY 20, 2015 Graduation is finally here, and you still have no idea where you want to work. In a competitive job market, you have to build your network and learn how to

    08 Sep 2015

  • Think About Your Eyes Expands Social Media Efforts

    Think About Your Eyes partners with blogger network Mom It Forward This month, Think About Your Eyes partnered with blogger network Mom It Forward to promote

    08 Sep 2015

  • Fashion versus Function Study

    The Vision Council investigates whether the “fashion” or “medical-function” aspect of eyewear is more valuable to eyewear users. The Vision Council conducted a survey about

    08 Sep 2015

  • Applying For Medical Panels

    Aaron Lech, O.D., F.A.A.O., 08 Sep 2015

    All you need to know about the typical timing and process of applying to be on a medical panel. Becoming paneled with most medical plans is basically a 3 step process: application,

    08 Sep 2015

  • The Recipe To Building The Perfect Personal Brand

    Erica Miller, 08 Sep 2015

    Perfecting your personal brand can help you stand out from the competition when searching for a job. Creating your personal brand is like putting together the perfect

    08 Sep 2015

  • MVC Coverage among US Adults

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing

    08 Sep 2015

  • The New(ish) Hiring Tool You're Ignoring

    Video Interviewing As The New Resource In Job Interviewing As new technologies emerge, the way employers locate, screen, interview, and hire candidates has changed over time.

    08 Sep 2015

  • Think About Your Eyes Advertising Continues to Grow

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting

    08 Sep 2015

  • Vision Loss in America: Aging and Low Vision 2015 Report

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More

    08 Sep 2015

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.