Think About Your Eyes Debuts New Commercials

On July 31, Think About Your Eyes debuted a new creative campaign, featuring two new commercials. The campaign, entitled “Seeing is a Gift” celebrates all that sight allows us to experience, from the everyday moments to once-in-a-lifetime milestones. The ads target two different audiences: parents by focusing on the importance of children’s sight and overall vision health, with the second ad targeting a broader adult audience. The ads were developed after months of research into the emotional connection to sight, as well as focus group feedback. The ads are running through the middle of September on 27 cable stations, during select MLB games, and are also featured in online video spots. To view more commercials, http://www.thinkaboutyoureyes.com/videos.

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