Think About Your Eyes Launches First Ads of 2017

Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the American Optometric Association, as well as the addition of Johnson & Johnson Vision Care as a leadership partner, media spending has increased by 60% over 2016.

Advertising will run for three quarters in 2017, up from two quarters in previous years. Ads include 15 million spots on podcasts and online audio (Pandora and Spotify), 14 million online video spots, and 6 million digital banner ads across 2,000 top websites like The New York Times and ESPN. Broadcast ads will appear in primetime across 27 cable networks, including popular networks like USA, Comedy Central, and FX. For the first time in campaign history, commercials will appear on broadcast networks, specifically ABC and NBC, during primetime shows and high-rated sporting events.

The ads will continue to encourage the audience to visit thinkaboutyoureyes.com, which recently celebrated a milestone of the three millionth visitor since national launch of the campaign. On the website, visitors can learn more about vision health and search for an optometrist in their area.

Don’t miss out on searching patients! Purchase a listing so patients in your area who are visiting ThinkAboutYourEyes.com every day can find you. Visit thinkaboutyoureyes.com/enroll to sign up for the locator, or upgrade a Basic Listing to Premium. AOA member doctors can go to thinkaboutyoureyes.com/AOA to sign up and receive preferential pricing. Vision Expo Young Professionals Club members are also eligible for discounted pricing. For more information visit www.visionexpo.com/YPC.

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