Tis the Season…for Accessory Sales!

November 1st is the day most retailers take that deep dive into the holidays and accessories are a big part of it.
So, how do you get your piece of that accessory pie? Begin by making sure your selection represents a range of price points.
Here are ten more tips to help you score big this season.


1. COMPLEMENT. Once you’ve clicked on a product, Amazon immediately suggests complementary items. You can do that, too, simply by displaying accessories alongside hot frames. Retailers report that can increase revenue by 10% or more.

2. REPURPOSE. Have a tree or branches you’ve used in a holiday display? Spruce it up, paint it, and turn chains, clips, cords and other accessories into ornaments. Another option? Place readers in a recycled and repainted bowl, along with lots of blue and silver balls.

3. IMPULSE. Buy small gift boxes and pre-wrap some containing lens cleaners, chains or other fun gift items. Then place them near the register.

4. URGENCY. Create a going-going-gone sense of urgency by running a sale on items that has a clear pre-holiday end date to it.

5. STUFFERS. Stock a selection of stocking stuffers like pocket magnifiers or eyeglass clips, contact lens cases or repair kits. To “magnify” the message, package them in miniature holiday stockings.

6. KIDS. From sunglasses and cute cases to cool eyeglass holders and colorful retainers, add a just-for-kids table or corner to your children’s section.

7. MODELS. Have a mannequin or a Santa? Dress it in sunnies and a fun retainer, and “pin” everyday specs to its pocket.

8. PAIRS. Create gift certificates and pair them with small accessories to create a pleasing package.

9. TWINKLE. Show off chains that double as necklaces, and pin-on retainers that stand alone as jewelry.

10. LOCALIZE. Add a few accessory items created by local craftspeople. Buying local is a huge draw for today’s consumer.


Whatever you stock, get your accessory messaging into the community. It can expand your reach beyond eyeglass wearers and draw younger shoppers, too.

 

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